M-ROCK TO LAUNCH PATENTED STONE VENEER SYSTEM ---
A “GAME CHANGER” IN BUILDING AND REMODELING
PETERSTOWN, WV – On March 1, M-Rock Stone Manufacturing, based in Peterstown, W.V., will introduce an innovative stone veneer product line. Known as MSI (Mortarless Stone Innovations), this manufactured stone is unique because it installs with screws instead of mortar, requiring less time to apply and minimal waste.
“For more than a year we have been focused on solving some of the major problems with traditional stone veneer, with installation always being issue number one,” states Matt Mann, president and CEO of M-Rock. “We went through dozens of drafts and prototypes, addressing and fixing every glitch along the way. The detail and ease of installation in this stone is superior to anything on the market”
Manufactured stone has been a staple in the building industry for three decades. The products have become more realistic, but the basic concept of installation has stayed the same; until now. “This product is the evolution of stone veneer,” Mann explains. “No other product in the industry uses this type of technology. We constantly strive to make M-rock products user friendly, which is why we are the ‘new industry leader’.”
Designed to be quick and easy to install and constructed for durability, MSI is a great choice for consumers and contractors. The do-it-yourself homeowner will embrace the ease of installation, while contractors are satisfied with the rich look of stone, as well as this simple method of application.
Multiple styles will be available, such as Horizon Dry Stack, Indian Creek Canyon and Meridian Ledge Stone, all with the same quality and beauty of traditional M-Rock stone. With nearly half of all new home construction incorporating some accent or surface of stone, the MSI stone line is uniquely positioned for architectural components and remodeling with elegance.
To find out more about M-Rock Stone Manufacturing and the new MSI series of innovative, patented, ‘mortarless’ stone veneer, visit www.m-rockstone.com or call (304) 753-5800.
